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Vice President, Communications and Content

Digitas

Digitas

Marketing & Communications
burbank, ca, usa
Posted on Thursday, May 9, 2024

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands

Job Description

We’re looking for an outstanding VP, Communications and Content to lead Communications and Content strategy for the exciting & fast paced Tik Tok account out of our LA office.

This talent will be responsible for advancing the comms & content strategy for our TikTok efforts, pushing internal & client teams to stretch beyond traditional media plans & deliver breakthrough & innovative solutions that will win the hearts of consumers & attract new users to the fold, & then collaborating with planning & investment counterparts to bring the ideas to fruition.

Who is the ideal candidate:

An imaginative and inspiring creative leader, who is a bit of a polymath, with experience in both comms planning & content strategy. Applicants must possess a foundational knowledge of media, culture, and platforms, be relentlessly curious about how those three forces evolve and intersect, and understand what’s possible for brands when they can triangulate and tap into their collective power. They should be, creative, collaborative, and determined to create truly breakthrough, differentiated, media-led work that delivers growth for our clients.

Ideal candidate is a self-starter with a passion to grow & advance TikTok’s business, as well as our own team & capabilities. This talent will sit within our Content Practice, & dually report into the EVP of Content for Zenith, along with the SVP, Client Lead on Tik Tok.

Sounds like you? Read on.

Day to Day, your role includes:

  • Maintain a deep knowledge of developments in media, culture, and platforms. Communicate relevant insights and updates to internal and external teams in simple, dynamic ways and use that knowledge to inform ideas
  • Collaborate closely with cross-functional teams, including insights, strategy, creative and media to identify and interrogate territories and insights to get to ideas.
  • Drive the application of customer insight into the marketing program development process, seamlessly integrating meaningful actionable insights to ensure that all work builds off a compelling consumer insight in support of answering the briefed business strategy
  • Connector between brand objectives & strategies and who/what/how to think about the consumer and how it relates to media strategy in current and future culture, across Paid, Owned & Earned
  • Generate new-to-world creative concepts and ideas for TikTok that are rooted in media and platform partnerships. Ideas must push boundaries but be executable, infused with innovation through novel applications of data, technology, and commerce.
  • Pitch and sell ideas to internal teams and clients – build presentation decks that clearly describe and romance ideas and deliver with captivating presentation skills.
  • Write simple and inspiring partner briefs; collaborate with media and platform partners to communicate ideas and evolve and improve them together.
  • Evaluate proposals from partners and make recommendations together with the planning investment leads
  • Oversee & ensure the seamless execution of ideas by providing feedback and direction, & helping manage partners.
  • Build relationships and trust with clients and agency partners.
  • Champion diversity, equity and inclusion to ensure our content reflects a wide range of perspectives and experiences.
  • Contribute to agency growth through identifying organic opportunities with clients and participation in new business.

Management/Supervisory Responsibilities:

Number of Direct Reports: up to 2

Qualifications

Capability Experience/Qualifications:

  • Bachelor’s degree
  • 8-10 years’ experience in a strategic/creative role in agency (communications planning/content) or brand-side environment; 5 years experience managing people.
  • Proven experience and success in presenting plans to client and influencing top level client decisions related to local media strategy and implementation
  • Excellent leadership, management and motivational skills
  • Excellent organizational, interpersonal and quantitative/analytical skills
  • Strong client presentation skills and business writing skills
  • Demonstrated expertise in strategic planning and client relations
  • Detail-oriented and proven ability to thrive in a fast paced environment
  • Strong understanding of how and why media and platforms work, from both a human/consumer perspective and in understanding marketplace, data, and technology dynamics.
  • Strong knowledge and passion for understanding people and culture.
  • Critical thinking skills to interrogate briefs and uncover hidden opportunities and insights as fodder for new ideas.
  • Exceptional written, verbal, and visual communications skills. Must be excellent at composing presentation decks, a captivating presenter and skilled long-form writer with the ability to artfully simplify complex concepts. Capability with visual design tools (e.g. Photoshop) is a plus.
  • Excellent organizational skills. Able to prioritize tasks and meet deadlines in a fast-paced environment.
  • Highly collaborative and egoless. Able to work with talent of all levels across content, media, and cross-agency teams and accept that the seeds of great ideas can come from anywhere.

Additional Information

Compensation Range: $153,000 - $195,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/17/2024.

Veterans are encouraged to apply.

All your information will be kept confidential according to EEO guidelines.

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