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Associate Director, Digital Investment

Digitas

Digitas

Atlanta, GA, USA
Posted on Friday, May 10, 2024

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:
Lead a team of dedicated digital specialists in the vertical pillar areas of contextual digital display, including cross-device, PC, and mobile advertising. Responsible for online video and content campaign activation. Accelerate client digital leadership and drive innovation through breakthrough ideas and strategy.

Role Objectives:

  • Lead a team of dedicated specialists across social, video, mobile and content areas and collaborate closely with category leads (Planning Directors and Planning Associate Directors)

  • Ensure team has the digital expertise to design the link between fluid contact choices and platforms to create experiences

  • Educate, push, and drive innovation among teams in key vertical areas

  • Actively advise and consult category teams in the development of digital strategies and ideas

  • Project manage up and down, funnel workload, meet project timelines, and develop plans from beginning to end (brief to strategy to negotiation to activation)

  • Identify and create training and development opportunities for the broader teams to ensure digital expertise

  • Drive development and implementation of best practices

  • Develop robust case studies leveraging both internal and external examples to highlight work

  • Understand addressability and targeting application in all digital platforms

  • Deploy strong communication to handle multiple lines of communication across clients, agencies, partners, and internal teams

  • Build partnerships and relationships in the search, mobile, and social media space with publishers and service / technology providers

Qualifications

  • 5+ years of experience within Media Buying/Investment/Planning

  • Fluent in digital planning and activation (integrated, traditional campaign experience is a plus)

  • Strong client facing experience

  • Strong quantitative skills, including analytical abilities and math proficiency

  • Solid verbal and written communication skills

  • Technical proficiency, particularly with the following tools:

  • Prisma, Mediaocean, MBOX

  • Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester

  • Third-party ad measurement and traffic tools (e.g. Integral Ad Science)

  • Excel, Word, PowerPoint

  • Critical thinking and problem-solving abilities

  • Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure

  • Detail oriented and able to produce accurate work

  • Leadership skills

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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