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Digital Activation Strategist



Birmingham, AL, USA
Posted on Tuesday, May 14, 2024

Company Description

Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.

Job Description

We are currently seeking an experienced and talented Digital Activation Strategist to join our close-knit programmatic team. The position will manage digital media buys for our premier automotive clients.

This position will be responsible for the management and strategy of in-house digital media to run campaigns effectively and efficiently. The Digital Activation Strategist will participate in planning process and selection of digital media tactics and must have a well-rounded digital marketing background. You will be a field team and client resource for communication of campaign effectiveness and all other related media discussions.

We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.


  • Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting, and optimizations of media running through DSPs
  • Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager
  • Ensure all campaigns elements have been provided to Trading Team and will launch as expected
  • Collaboration with various internal and external teams to verify timely creative swaps
  • Ability to analyze and interpret large data sets leveraging excel to improve campaign strategy
  • Analyze campaign performance and provide insight into campaign strategy across multiple tactics
  • Contribute to Media Planning Team as requested for markets in assigned region and assist in building and improving the programmatic offering
  • Resolve missing or discrepant invoice issues with internal and external contacts
  • Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added
  • Provide direction to Activation Assistants / Junior Activation Strategists

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!



  • Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
  • Minimum of 2-3 years’ experience in programmatic buying, media planning / buying or other relevant experience
  • Ability to deliver quality work in a short turnaround time
  • Outstanding organizational and problem-solving skills
  • Proficiency in Excel, Word, and PowerPoint
    • Familiarity with filters and formulas such as VLOOKUP is plus.
  • Ability to work in a fast-paced environment in which to thrive
  • Success with prioritizing tasks and meeting deadlines
  • Strong communication skills and desire to work in a team atmosphere
  • Familiarity with digital advertising and its KPIs