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Senior Copywriter

Digitas

Digitas

Marketing & Communications
Philadelphia, PA, USA
Posted on Friday, May 17, 2024

Company Description

About Razorfish Health

Razorfish Health is unique among the roster of the largest healthcare agencies. Here’s why:

At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.

We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients’ brands.

We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.

In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.

Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealth | Twitter: https://twitter.com/RazorfishHealth

Job Description

A Senior Copywriter at Razorfish Health would be responsible for the conception& execution of innovative materials for integrated, cross channel initiatives including: large web initiatives, online advertising and digital marketing. This person should have a strong core in not only traditional writing for advertising, but specific pharma experience. This person’s primary responsibility will be to be a key participant in shaping the creative strategy showing strong conceptual abilities, offering unique solutions to challenges. The Sr. Writer should stimulate ideas and bring out the imaginations of the team in working toward developing their leadership skills. The is person’s responsibilities are but are not limited to:

  • Participating fully in the development creative briefs and of strategic and tactical plans
  • Alert to changes in the client’s marketplace; evaluates work in light of the marketing situation
  • Works with the client directly on developing solutions and presenting ideas
  • Works more independently, under tight deadlines, while juggling multiple projects
  • Articulates a clear direction to studio, vendors and junior staff\Expert knowledge of the science in order to use it innovatively
  • Begins to master nuances of the work and shows ability to think on feet
  • Work on multiple projects simultaneously and juggle writing demands
  • Ensure copy tone and style are consistent with brand and style guidelines
  • Interact with project teams to understand business objectives and audience demographics
  • Makes sound decisions in an expedient manner
  • Upholds the highest standards for all agency work while upholding agency performance standards in all direct reports

Qualifications

  • Sr. Copywriters at Razorfish Health have at least 5- 7+ years of professional writing experience in an advertising or interactive agency.
  • Must have 1-3 + years of Pharma or Health/Healthcare experience
  • Previous mentor or leadership experience is strongly preferred
  • You must also have strong experience working on large cross channel and/or direct marketing initiatives including rich media, web, direct and print. Experience with online and social media is strongly preferred.
  • A strong & diverse portfolio is required for consideration
  • Must be open to travel as needed for client engagements

Additional Information

About Publicis Health

Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.

With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.


Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth | Twitter: www.twitter.com/PublicisHealth/


Not all applicants will be contacted. Publicis Health is an equal opportunity employer. No vendor/agency solicitation please.

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