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Associate Director, Programmatic Media



Marketing & Communications
New York, NY, USA
Posted on Friday, May 17, 2024

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

This person plays a lead role on strategy development and manages staff and workflow to deliver flawless work while mentoring junior team members to provide ongoing feedback and teaching opportunities. This individual also continually evaluates and improves upon media processes and opportunities, has strong client relationship skills, and has demonstrated emerging internal and external (agency partner) collaboration skills.

What you'll do:

  • Inventory and New Channel Strategy
  • Meet with, vet inventory, and advance channel partners
  • Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts
  • Create custom solutions including but not limited to: white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
  • Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
  • Troubleshoot supply issues on all pre-production and live campaigns
  • Oversee supply and new channel QA process
  • Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies
  • Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team
  • Be an in-house expert on how Data and Programmatic advertising can provide ROI for clients
  • Manage data strategy for clients communicating strategies/recommendations to clients using a consultative approach
  • Extract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
  • Guide and drive use of audience data to impact media strategies for client account(s) based on overall objective


  • 7+ years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms
  • Deep understanding of programmatic planning, buying, and ad tech vendors
  • Hands on keyboard experience utilizing Yahoo DSP, DV360, The Trade Desk, and/or Amazon DSP
  • Strong negotiation ability
  • Proficiency in Microsoft Office solutions, specifically Excel
  • Analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project and time management skills
  • A desire to collaborate and contribute to a team

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000 - $144,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Company anticipates the application deadline for this job posting will end 6/12/2024.