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Vice President, Strategy



Software Engineering
New York, NY, USA
Posted on Tuesday, May 21, 2024

Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next VP, Strategy, helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

How you’ll strengthen the team:

Here’s how you’ll make your mark:

  • Proactive, anticipating needs before being asked
  • Attentive to detail with a commitment to get the job done well
  • A positive and adaptable multi-tasker
  • Resourceful and quick-thinking when facing challenges
  • A great communicator with creative problem-solving skills
  • Team player

How you’ll grow with us:

VP, Strategy is where you’ll start, but we’re always planning for where you’ll go. Our VP, Strategy’s are all expected to hone skills that will help build on their careers. Those skills include:

  • Develop strong client relationships as a key strategic and business partner
  • Guide the strategic direction in relation to our clients’ omni-channel marketing approach
  • Knowledge in different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process
  • Own and develop inspiring creative and project briefs (big idea, digital and other tactical briefs) including leading inspiration workshops and creative check-ins.
  • Create engagement strategy including messaging, cadence, experience and analytics
  • Develop of business requirements for implementation
  • Work with marketing tech stack to execute and implement CRM programs and analytics for business impact
  • Assist team in planning activities such as brainstorming, client onboarding, and internal meetings
  • Collect information around vendors and share knowledge with others
  • Ability to travel – to client’s office and for various types of research


Across 9+ years of experience, you’re setting the gold standard for others in Strategy. These are the core skills you’ve totally nailed:

  • Experience as a marketing strategist, omni-channel CRM engagement strategist, digital transformation, consultant working within an advertising/marketing agency or consulting environment.
  • Experience with pharma and healthcare brands
  • Quantitative and qualitative thinker with experience in developing holistic consumer journeys, channel planning, and creative briefs
  • Expertise in marketing analytics and data driven marketing
  • Working knowledge of marketing databases and application to omni-channel programs
  • Experience in attending research (qualitative consumer groups, in-home research, innovation research, writing concepts, etc.)
  • Enjoys marketing and digital marketing theories and principles and wants to share best practices broadly amongst the team
  • Finds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environment
  • Excellent interpersonal skills; the ability to influence cross-functional teams without direct authority
  • Exhibits strong written and oral communication skills
  • Bring a rounded competency set spanning brand strategy/creative development and digital engagement.
  • Creative thinker
  • Adept at storytelling
  • Able to simplify and clarify complex concepts
  • Excellent analytical skills
  • Presence and personality, specifically;
  • Superb and persuasive communications skills, both written and verbal
  • Clients and the internal team want to work with you
  • Leadership skills (able to hold your own with senior client leadership)
  • Experience with the following platforms:
  • CRM marketing platforms
  • Web analytics: Google Analytics

Additional Information

Compensation Range: $153,000 - $257,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/18/2024.