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Junior Research Analyst, Marketing Intelligence

Digitas

Digitas

Marketing & Communications, IT
New York, NY, USA
Posted on Tuesday, May 21, 2024

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

The Zenith Local Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for Zenith’s client base. Our practice creates products and analysis that fuel strategy, planning and ROI. As a key contributing member of the Competitive team, you will utilize your analytical skills and business acumen to leverage data to inform strategies, optimize advertising campaigns and contextualize business performance. Our goal is to deliver the most accurate, timely and granular competitive media spending reports & analysis in our client’s categories.

Successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

Individual

The role of the Local Intelligence Analyst is to assist the Competitive Team in assessing client needs/concerns and providing actionable solutions, managing vendor resources in our efforts to provide value to our client, and completing competitive research initiatives. The Analyst reports into a Competitive Manager.

Essentials

· Innovative, inquisitive problem-solver with an entrepreneurial spirit

· Organized and detail oriented. Expects excellence and accuracy

· Passionate about data, strategy, media and tech

· Willing to work with others as well as be self-sufficient.

Responsibilities

· Assist in preparing reports for both clients and internal teams

· Monitor trends, marketplace shifts and competitive behavior in a diverse, fast moving category

· Gain an understanding of Zenith and client processes. Put knowledge into use on a regular basis when utilizing custom and syndicated research.

· Write and present research analysis.

Qualifications

Relevant internships with a strong academic background in media research, planning, account management, analytics, creative metrics, etc.

· Strong analytical skills

· Utilize Excel and PowerPoint; open and able to learn new software

· Ability to create a story via PowerPoint utilizing different data sources and metrics

· Familiar with syndicated tools Kantar/Vivvix, Pathmatics, comScore etc is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $52,500 - $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/08/2024.

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