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Director, Data and Analytics

Digitas

Digitas

Data Science
Philadelphia, PA, USA
Posted on Tuesday, May 21, 2024

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

We're searching for a Director of Data & Analytics who can guide their teams by promoting important ideas. You'll develop conceptual frameworks for principal client strategies, and act as an important part in developing relationship marketing capabilities and marketing strategies through collaboration.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

  • Be a focal point for our teams and as a liaison to client teams
  • Develop business within the context of existing client project work
  • Contribute to strategy-oriented intellectual capital for clients and internally
  • Define recommended approach and scope and manage execution of strategy planning projects for clients
  • Contribute to formal methodologies for approaching major strategic issues, applying existing Digitas intellectual capital and concepts
  • Be an account team partner in aligning marketing productivity with broader goals
  • Develop and present new business proposals to all clients
  • Build a team environment amongst account staff and other departments
  • Participate in hiring of new employees
  • Develop relationships with clients and other groups across the agency

Qualifications

  • Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
  • Master's degree (preferred)
  • 7+ years of experience in marketing consulting, advertising or interactive
  • Expertise within the digital environment and in aligning marketing strategies with our needs
  • In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
  • Experience managing multiple projects across our teams
  • Familiarity with the digital environment
  • You are open to travel

#LI-Hybrid

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.