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Manager, Local Competitive Intelligence (Media Strategy/Planning and Analytics)

Digitas

Digitas

Marketing & Communications, Data Science
New York, NY, USA
Posted on Tuesday, May 21, 2024

Company Description

About Zenith:

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

Organizational

The Competitive Intelligence Team – Local, provides advertising intelligence that yields insights resulting in a marketplace advantage for a major client. Our goal is to use this data to provide actionable insights that inform strategy and investment.

Individual:
We are looking for a Manager, Competitive Intelligence, to serve as the primary contact for competitive reporting and contextualizing. The ideal candidate will have a background in strategic planning, an in-depth understanding of the media market, and an expertise in competitive tools. This person will play a crucial role in our Competitive team, demonstrating strong teamwork, delegation skills, and the ability to extract insights from competitive data.

Responsibilities

Individual:

  • Lead the creation of innovative reports, ensuring they are tailored to our clients' unique business needs.
  • Present and competently defend data analysis on a regular basis.
  • Proficiently use Excel and PowerPoint and demonstrate a willingness to learn new software and innovate with existing tools.
  • Showcase strong writing and public speaking skills, effectively conveying insights and recommendations.
  • Work independently and collaboratively, adapting to the needs of the team.
  • Research, interpret, and evaluate marketing and research data to develop impactful media objectives and strategies.

Organizational:
• Write and present research analysis and understand media plans.
• Communicate with clients, and other agency departments.
• Foster internal/agency communications and relationships.

Team:
• Train competitive associates in a variety of required systems and processes.
• Encourage creativity and pro-activity of competitive team.
• Supervise workflow to guarantee timely delivery of projects.

Qualifications

Requirements:

• 3-4 years of experience in media research, planning, or account management.
• Telecom experience not necessary but would be a plus.
• Proficient across all channels (print, TV, radio, interactive, OOH).
• Have solid command of industry research and trends.
• Organized, detail oriented. Expects excellence and accuracy.
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics

Additional Information

Compensation Range: $81,500 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/18/2024.

All your information will be kept confidential according to EEO guidelines.