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Vice President, Growth (Global Performance Marketing)

Digitas

Digitas

Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Friday, May 24, 2024

Company Description

Publicis Groupe, known for its award-winning creativity, best-in-class technology, digital and consulting expertise, is the world's third largest communications group. With 80,000+ colleagues in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 with the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity, and technology. The Groupe has continued this journey with the 2019 acquisition of Epsilon to further scale the data-led offering and provide true momentum to our client's own transformation.

This model, with a country-led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.

Job Description

The Performance BU strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Center of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that helps deliver business results to our clients.

The Role:

You will lead the growth efforts for our rapidly growing performance media product portfolio. You will lead and oversee the efforts to acquire new clients and grow revenue which includes identifying growth opportunities, building and maintaining relationships with potential clients, and pitching our services.

The VP of Growth works with cross-functional teams such as product marketing, product development, Groupe practice and agency leads and Groupe new business to develop and implement strategies to drive new business growth, deliver RFP responses and report on key metrics to measure the success of these efforts.

The goal of the VP of Growth is to build and deliver global pitches that demonstrate our expertise and differentiate us from our competitors, to win new business and increase revenue.

You will report to a Global Team

Key Accountability:

  • Driving revenue growth and pitch conversion: The ultimate goal of the growth team and its leader is driving the revenue growth through the driving organic growth, acquiring new business and delivering high-quality performance stories to the clients.
  • Manage pitch activities: Responsible for directly managing the RFI/RFP pitch process from receipt of request through final submission/ presentations.
  • Growth Team Management: Responsible for leading a team of technical performance strategists, and ensuring that they are equipped with what they need to be successful.
  • Collaborate with cross-functional teams: Working with cross-functional teams such as product marketing, Groupe practice, Groupe new business and agency leads to develop and implement strategies to drive business growth, deliver cross-capability RFP responses and report on key metrics to measure the success of these efforts.
  • Align Global offering to local scenarios: Working with product and strategy leads to build a clear understanding about how our different performance media offerings can be applied in local markets and what are the alternatives when applicable and reflect that in pitch stories.
  • Develop internal and prospect relationships: Collaborating with cross functional teams, partners and sister agencies; assist in sales and logistical support in addition to prospecting and proactive outreach.
  • Oversee growth operations: Including pipeline management, key metric tracking, commercial repository, templatization, resource centralization and democratization.

Key OKRs

  • Achieve annual growth revenue objectives
  • Increase the number of new clients both functional and cross-functional
  • Accountable for delivery and accuracy of RFI/RFP responses
  • Improve the performance of growth team by monitoring key metrics such as the number of successful pitches, the conversion rate of leads to clients, and the satisfaction of team members with their role and responsibilities.

Qualifications

  • At least 10 years of experience working within or around the performance media ecosystem with experience with business conversion and creating growth.
  • Experience with the performance media industry, pipeline management and client acquisition, this role will require high technical proficiency.
  • Experience with creating a storyline that compels the prospect to work with the agency brand in question
  • Expansive Network of industry leaders and top tier client stakeholder in key global markets to drive lead generation
  • Certifications with leading platforms Meta, Google, Tiktok etc.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience working with globally distributed cross-functional teams.

#LI-Hybrid

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $143,000-$240,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.The Company anticipates the application deadline for this job posting will be 7/3/2024.