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Associate Director, Media Planning and Strategy



Marketing & Communications
New York, NY, USA
Posted on Wednesday, May 29, 2024

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Job Description

Zenith looking for a talented Associate Media Director, Strategy to manage the day-to-day Media Planning and Strategy functions for a high profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of media plans for client’s business. The AMD effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs with the assistance of the VP/SVP/EVP. This position reports directly to the VP, Strategy.

Role Objectives:

  • Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns
  • Develop planning objectives that align with and elevate the client’s marketing and business goals
  • Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
  • Establish and grow client relationships by demonstrating an understanding of industry and client business issues
  • Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
  • Following detailed instructions and using established procedures, completes work in a detailed and complete manner
  • Supervising, training and developing skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
  • Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
  • Oversee the process and procedure for client set up, billing and all administrative functions
  • Responsible for managing projects and resources for all aspects impacting the client’s business
  • Participates in the recruitment and selection of junior staff
  • Mentor and guide direct reports to ensure proper education for advancement
  • Lead by example assisting in all levels of the planning and activation process
  • Effectively communicate across all levels and be willing to adopt new skills
  • Detailed awareness of media landscape, trends, challenges and competition
  • Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business


  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 5+ years of media planning experience
  • 2+ years of experience managing junior staff
  • Agency experience highly preferred
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
  • Ability to translate data into well-articulated and actionable ideas
  • Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Minimal supervision, relies on experience/ judgment
  • Resource for others in resolution of complex problems/issues
  • Excellent management, motivational, organizational, interpersonal and quantitative/analytical skills
  • Detail-oriented and proven ability to thrive in a fast paced environment
  • Demonstrate ability to learn new propriety software and processes quickly and proficiently
  • Understanding of Activation/Negotiation team functions
  • Manage projects, resources, stakeholders, and participants
  • Orient, train, assign and review the work of subordinates
  • Be a resource to others in the resolution of complex problems/issues
  • Produces client ready work with thoughtfulness and accuracy
  • Elevates strategic work produces by junior staff to ensure client readiness

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,500 - $123,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/29/2024.