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Vice President Director, Media Client Strategy & Planning



Marketing & Communications
New York, NY, USA
Posted on Friday, May 31, 2024

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The Planning VP, Director manages the planning process for assigned clients. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal planning team while also playing an active “hands-on” role in the deployment of strategic plans. The VP, Strategy Director should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.


  • Strong leadership presence and client management skills
  • Leads thinking to inspire innovative solutions, creativity, and a proactive approach
  • Digital mindset/fluency and an insatiable curiosity
  • Flexibility and agility to manage complex processes
  • Ensure the team delivers sound strategic plan recommendations based on a clear understanding of client objectives
  • Maintain an in-depth knowledge of client businesses with a focus on upstream initiatives
  • Expert command of Media Research resources, capabilities and limitations
  • Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
  • Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process
  • Thorough knowledge of marketing and communications
  • Excellent written and verbal communication skills; solid presentation and storytelling skills.
  • Experience planning, buying and executing sponsorships
  • Authoritative, leadership presence
  • Ability to prioritize and organize issues/projects for self and staff


  • Bachelor's Degree preferred, concentration in advertising, marketing, business administration, or communications preferred. MBA is a bonus.
  • 12+ years of media planning, buying, and management experience in progressive levels of responsibility.
  • Demonstrated business acumen and a track record of success in the media services profession.
  • Strategic thinker, seeing the bigger picture, with the ability to analyze everything and think critically when solving problems to come up with unconventional solutions.
  • Ability to establish and manage the P&L statement.
  • Previous leadership and team management.
  • Ability to build great relationships with clients, vendors, and reps.
  • History of negotiating to get the job done right and track record of success in media.

Additional Information

Compensation Range: $153,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/29/2024.

All your information will be kept confidential according to EEO guidelines.


Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.