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Director, Product Marketing

Digitas

Digitas

Marketing & Communications, Product, Sales & Business Development
New York, NY, USA
Posted on Friday, May 31, 2024

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Job Description

The Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX's lines of business and report to the Vice President, Product Marketing. This role will be a strategic partner to senior leadership, working directly with business, Strategy, Sales, and Product leaders to launch and grow PMX products and services.

You will communicate the value proposition of technical offerings for both internal educational and external marketing purposes. In this capacity, the Director of Product Marketing will help define product strategy, develop compelling value propositions across offerings, and own customer engagement and education to grow product adoption and revenue.

The Director of Product Marketing will partner with Leadership, Strategy, Product, and Sales to:

  • Lead the creation of product marketing collateral for each supported product including product positioning, landscape evaluation, market trends analyses, thought leadership, and customer segmentation .
  • Create the cross-functional GTM strategy and process for each supported line of business, including coordination of internal education, sales enablement, demand generation, and project management of associated activities.
  • Proactively identify needs for ongoing product marketing initiatives for new and current PMX products and services, working with cross-functional partners to meet key product adoption goals and improve product-market fit.
  • Design and execute the process to proactively incorporate customer and sales feedback on product marketing collateral and positioning to continuously improve both advocacy for and adoption of products.
  • Cultivate deep expertise about our industry, customers, offerings, and the competitive landscape.

Qualifications

The successful candidate should have:

  • 5+ years of product marketing or strategy experience with enterprise services or software products
  • Demonstrated knowledge of the media agency, advertising and marketing technology, and data ecosystems
  • Ability to quickly develop a comprehensive understanding of and perspective on new concepts and products, inclusive of both high-level strategy and tactical go-to-market details
  • Expert ability, interest, and experience distilling complex topics for cross-functional and senior leadership audiences into persuasive narratives in the form of both written documents and presentations
  • Strong collaboration, project management, and market research skills
  • Excellent familiarity and comfort with PowerPoint, Excel and Outlook

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $115,500-194,500. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 07/11/2024.

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