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Associate Director, Audience Data Strategy



New York, NY, USA
Posted on Monday, June 3, 2024

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.

The Associate Director, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and media.

Role Objectives:

  • Leverage data and technology to solve business problems. Includes: Data and Audience strategy across all channels and provide audience insights and recommendations for clients and internal teams.
  • Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
  • Manage day to day relationship with DMP or "DMP Like" platforms (Data Management Platform)
  • Manage day to day client relationships focused on data
  • Act as resource to demonstrate agency knowledge of digital strategies
  • Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
  • Prepare data strategy presentation and drive integration in media plan focused on audience details
  • Integrate with the media planning and strategy teams to make the DMP and data driven insights central for smarter planning
  • Lead weekly media meetings with clients/internal teams and providing insight into audience insights and results
  • Lead client presentations
  • Build and maintain relationships with audience data partners and internal agency counterparts
  • Understand and adopt new trends and/or processes in Interactive Media for clients and the agency
  • Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
  • Maintaining knowledge of current DMP/Programmatic media trends and provide training to employees when necessary.
  • Provide thought leadership driving innovation to achieve client needs
  • Staying apprised of new and emerging technology, creative and programming applications for potential use for clients.
  • Accurate and timely reporting of billable and non-billable time
  • Other responsibilities, as assigned


  • B.A. or B.S., preferably in Marketing, Advertising, or Data Science
  • 5+ years of experience preferred in digital media, ad technology, ad operations, or analytics
  • Self-starter who is quick to learn and eager to contribute
  • Excellent interpersonal, verbal, written communication, and presentation skills
  • Experience managing multiple, competing priorities, duties and/or projects
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
  • Familiarity with insights (GWI/MRI) and buying platforms (TTD/DV360)

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,500 - $137,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/5/2024.