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Senior Analyst Creative Data Intelligence

Digitas

Digitas

IT, Data Science
New York, NY, USA
Posted on Tuesday, June 4, 2024

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Job Description

We’re searching for a Senior Analyst Creative Data Intelligence who will be a key contributor within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy and Data Technology.

Data Intelligence leaders are responsible for developing and translating the data story in meaningful ways and applying analytical insights to business challenges. This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. Data Intelligence leads are responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Tasks and responsibilities include:

  • Support the development of the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
  • Support and execute the measurement plan
  • Day-to-day collaboration with internal teams
  • Contribute to client communications and deliverables, helping to define the story in a simple and concise way and communicating success of client’s marketing efforts
  • Contribute to day-to-day client deliverables
  • Conduct hands-on analysis, crafting insights that help improve performance
  • Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
  • Keep internal stakeholders informed about new opportunities, issues and performance succeses.
  • Foster and contribute to a team environment

Qualifications

  • Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
  • Master’s degree (preferred)
  • 1-2 years of business experience in marketing consulting, advertising or interactive
  • Knowledge of the digital environment and in aligning marketing strategies with business needs
  • Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
  • Ability to independently diagnose and troubleshoot
  • Ability to work across multiple disciplines and teams
  • Excellent written, oral communication and presentation skills
  • Hands on experience manipulating data and developing visually compelling reports
  • Proven record with strong client relationship skills
  • Strong familiarity with the digital environment and tools (Google Analytics, Adobe Analytics, DCM, etc.)
  • Proficiency in Microsoft Office
  • Candidate must be open to travel as needed

Additional Information

About Publicis Health

Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business transformation in today’s world. We integrate services across our global offices and brands to deliver on our clients’ needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients’ brands.

Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth

Twitter: www.twitter.com/PublicisHealth/

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $70,000-$110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/16/2024.

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