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Content Marketing Manager

Digitas

Digitas

Marketing & Communications
Chicago, IL, USA
Posted on Wednesday, June 5, 2024

Job Description

Epsilon’s Content Marketing Manager role is a mix of content marketing, sales support, strategic communications, project management and digital marketing savvy. The ideal candidate is a top-tier writer and editor, understands content and inbound marketing, has a track record of being a key dot connector across their organization, and has a passion for “wowing” through content deliverables.

With a keen eye for editorial angles, this role can identify opportunities for content across the business, pitch them with ease (on the fly or in advance), and influence the outcome of the conversation to keep editorial quality at the forefront of the project. This individual has a passion for seeing stories in every conversation, finding the right ones for our audience and telling them in whatever format fits the angle best. This person has a knack for interviewing internal and external stakeholders, asking appropriate but pointed questions and building relationships that help to get the best insights for a piece.

This role is a mix of strategy, planning and editorial execution – the ideal candidate understands the complexities of the adtech/martech landscape and can take content projects from initial concept to completion, managing every step of the process along the way. This is an entrepreneurial role in a growing team and will report directly to the Director of Content Marketing.

What you’ll be responsible for:

  • Develop content marketing strategies respective to vertical and product campaigns
  • Act as the content lead for key verticals and product teams as their content marketing and strategic planning partner
  • Work with partners to develop content roadmaps for the year respective to their product and vertical; manage, adjust and execute on roadmaps throughout the year
  • Identify and develop client-facing blog posts, white papers, webinars, research reports, infographics, videos and more aligned to product and vertical programs
  • Develop compelling written and visual content aligned to business objectives and designed to elevate internal and external visibility of the Epsilon brand across vertical and product categories
  • Work with creative team to build out innovative, market-leading content assets across brand, vertical and product content
  • Support content marketing strategic initiatives (CORE content, PR opportunities, etc.) as applicable to product and vertical ownership areas
  • Collaborate with colleagues to develop and drive strategic content communications plans including the development, process, implementation and measurement of the Epsilon content calendars
  • Partner with resource center owner to maintain status of go-live calendar, and work with marketing operations and demand gen partners for monthly content marketing measurement/reporting

The right candidate:

  • Is located in Chicago
  • Is a natural storyteller with a passion for telling great, authentic stories that support business objectives
  • Has an entrepreneurial attitude, start-up mentality and can navigate complex organizations
  • Can delegate and supervise content creators
  • Has written for numerous content formats: research reports, infographics, blog posts, executive bylines, ebooks, video scripts, webinars, etc.
  • Can assess micro edits down to which adjectives need hyphens (and which don’t) and macro edits up to the overall flow and purpose of a piece
  • Builds relationships across their organization, handling feedback and adjustments with ease and a defined point of view
  • Thrives in fast-paced environments; is flexible and able to roll with changing scenarios
  • Is a change agent: Sees ambiguity as an opportunity as opposed to a hurdle, thrives on challenging themselves to push beyond conventional thinking
  • Is a problem solver: Makes things happen and works well with others to build constructive and effective relationships
  • Seeks initiative: Volunteers readily, undertakes self-development activities, seeks increased responsibilities, takes independent actions and calculated risks
  • Is detail-oriented, someone who rolls up their sleeves and gets the job done
  • Has the intellectual curiosity to surface insights and implications and use this knowledge to think creatively about solutions
  • Could have written this job description in a more creative, engaging way than we did

And now a bit about what you’ve done before:

  • Has experience working on a marketing team in a content marketing function
  • Has fantastic writing and editing skills—samples of writing skills will be required and a writing and editing test will be part of the interviewing process.
  • Has 4-6 years creating content for a B2B marketing organization, preferably in marketing or advertising tech, or at a magazine, newspaper or similar publication with editorial planning aligned to key business objectives
  • Ideally, has written for retail, financial services and/or CPG and understands how to craft content for specific industries across the business
  • Has at least some design experience and, at minimum, can evaluate creative output as it pertains to marketing objectives
  • Has a bachelor’s degree in marketing or a related field

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
  • Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
  • DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
  • CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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