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Senior Associate, Media Planning



Marketing & Communications
New York, NY, USA
Posted on Thursday, June 6, 2024

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description


The role of the Senior Associate, Strategy is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates.

Our team is energetic, fun and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.

Role Objectives:

  • Assist the Manager in development of digital media plan options and recommendations

  • Maintain accurate budget control and flow of media activity and update client on timely/consistent basis

  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)

  • Demonstrate proficiency with systems/tools (MRI, MediaTools, Comscore)

  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations

  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met

  • Ensure proper execution of digital media plans by monitoring buys/schedules

  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process

  • Demonstrate creativity and agility when problem solving

  • Deliver POVs/position papers on key client issues and/or client opportunities

  • Prepare media authorizations per approved plans/project requests


  • 1+ years of Media Planning experience

  • MediaTools knowledge is a must

  • Familiarity with Competitive systems (AdViews/Kantar)

  • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)

  • Strong proficiency within Excel

  • Strong communication and presentation skills

  • Professional, with strong teamwork skills

  • Curious and motivated

  • Solution-oriented problem solver

  • Adept at time management and handling shifting priorities

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $46,500-$67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/08/2024.