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Senior Media Planner

Digitas

Digitas

Marketing & Communications
New York, NY, USA
Posted on Friday, June 7, 2024

Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Senior Media Planner helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

What you’re bringing with you:

Across 3-4 years of experience, you know what it takes to slay Media Planning. These are the core skills you’ve totally nailed:

• In-depth understanding of interactive marketing and online media; working knowledge of offline media

• Familiarity with optimizing and reporting on display campaigns, as well as custom online executions like microsites

• Strong organizational and time management skills, and the ability to multi-task in a fast-paced environment

• Strong analytical skills, and an ability to relate results to a clients’ business objectives

• Ability to work independently while contributing to team goals

Qualifications

How you’ll strengthen the team:

Our team is looking for someone who has superior communication and negotiation skills. Beyond that, here’s how you’ll make your mark:

• Planning and implementation of online media campaigns, including but not limited to

  • Day-to-day management of the media plan, including optimizing, budget pacing and accounting duties
  • Developing reports and recommendations based on campaign performance

• Primary internal contact for campaign-related needs, queries, and issues

• Participate in and support Director in client communications and fulfilling client requests

•Assist Director in providing strategic recommendations to and growing business opportunities with current clients

•Keep up with the latest trends in media, and identify new vendors and tactics that may be able to meet our clients’ needs

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

Additional Information

Compensation Range: $58,500 - $92,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/17/2024.