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Media Planner



Marketing & Communications
New York, NY, USA
Posted on Friday, June 7, 2024

Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Media Planner, helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

How you’ll strengthen the team:

Our team is looking for someone who makes creative suggestions and provides input throughout campaign creation and ongoing optimization. Beyond that, here’s how you’ll make your mark:

  • Ability to present ideas and gain consensus and support
  • A high level of energy and initiative to explore, conceptualize and implement new processes and work flows
  • Ability work independently while contributing to team goals

How you’ll grow with us:

Media Planner is where you’ll start, but we’re always planning for where you’ll go. Our Media Planners are all expected to hone skills that will help build on their careers. Those skills include:

  • Knowledge of the terminology and mechanics of the advertising industry
  • Strong negotiation skills
  • Strong organizational skills and the ability to multi-task in a fast-paced environment
  • Superior communication skills

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.


What you’re bringing with you:

Across 2-3 years of experience, you’ve built a legit foundation in Media Planning. These are the skills you’ve totally nailed:

  • 2-3 years of media planning experience across all channels
  • Working knowledge of 3rd party software: specifically, DoubleClick, MRI and the Nielsen suite
  • Understanding of CPM, CPC, CPA, and CPL buying models
  • Proficiency in Microsoft Excel and PowerPoint
  • Experience working with Pharmaceutical clients a plus

Additional Information

Compensation Range: $46,500 - $68,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/17/2024.