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Analyst, Paid Search (CPG Client)

Digitas

Digitas

Marketing & Communications, IT
Chicago, IL, USA
Posted on Tuesday, June 11, 2024

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. The Analyst, Paid Search also requires participation in and completion of our agency wide, entry-level training program, and our search specific training track.

Role Objectives:

  • Gather research necessary to build a new campaign

  • Assist team in gathering necessary data for plan development

  • Responsible for trafficking approved plan

  • Monitor and maintain campaign budgets, pacing, and bid adjustments

  • Monitor and manage performance and competitive landscape

  • Monitor and optimize paid search performance to meet business objectives

  • Develop optimization recommendations and/or testing plans

  • Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

  • Pull and analyze data to inform campaign reporting and help build insights

  • Granular maintenance of monthly billing cycle

  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team

  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.

  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

  • Stay informed on search industry trends and new tools and ad formats

  • Successful completion of training programs and requisite certifications required

Qualifications

  • Some professional or internship experience in SEM/paid media preferred

  • Strong quantitative skills, including analytical abilities and math proficiency

  • Proficiency in MS Suite: Excel, Word, PowerPoint required

  • Solid verbal and written communication skills

  • Demonstrated critical thinking and problem solving skills

  • Ability to work within a team, handle multiple assignments, and meet tight deadlines

  • Detail oriented and demonstrable organizational skills

  • Timely delivery of all work

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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