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Technology Strategy, Principal | Retail Media Networks



Marketing & Communications, IT
Boston, MA, USA
Posted on Tuesday, June 11, 2024

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

As a Technology Strategy Principal, you will be responsible for developing and executing the strategic vision for our retail media network, leveraging advanced technologies to create immersive and engaging experiences for consumers and advertisers alike. Working closely with cross-functional teams, the successful candidate will oversee all aspects of network architecture, content delivery, monetization strategies, and performance optimization.

Your Impact:

  • Strategic Planning: Develop a comprehensive roadmap for building and scaling the retail media network, aligning with business objectives and market opportunities.
  • Thought Leadership: Stay abreast of industry trends and developments in retail media and digital advertising, contributing to the firm's thought leadership and enhancing our position as a trusted advisor in the retail space.
  • Solution Development: Collaborate with cross-functional teams to develop innovative solutions and offerings that leverage retail media capabilities to drive business impact for clients.
  • Technology Evaluation: Conduct thorough research and evaluation of emerging Ad Tech and platforms to support the Retail Media Network.
  • Monetization Model: Define and implement effective monetization strategies, including advertising partnerships, sponsored content, and promotions, to maximize revenue potential.
  • Partnership Development: Establish strategic partnerships with technology vendors, content providers, advertisers, and other stakeholders to enhance the network's capabilities and reach.
  • Performance Optimization: Implement data-driven approaches to monitor and optimize network performance, leveraging analytics and insights to enhance user engagement and ROI.
  • Compliance and Security: Ensure compliance with relevant regulations and industry standards, and implement robust security measures to protect consumer privacy and data integrity.
  • Team Leadership: Provide leadership and mentorship to a team of technical experts, fostering a culture of innovation, collaboration, and continuous learning.
  • Stakeholder Management: Communicate effectively with senior leadership, business partners, and external stakeholders to drive alignment and support for the retail media network initiatives.


Skills & Experience:

  • Bachelor's or Master's degree in Computer Science, Engineering, or related field; MBA or equivalent business experience preferred.
  • Proven track record of at least 8-10 years in a strategic technology role, with a focus on digital media, advertising, or retail industries.
  • Deep expertise in Retail Media Network, Ad Tech, DSP & SSP, digital signage, and related technologies.
  • Strong business acumen and strategic thinking, with the ability to translate technical concepts into actionable business strategies.
  • Excellent leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Experience working in a fast-paced, dynamic environment, with a passion for innovation and driving results.

Benefits of Working Here:

  • Flexible vacation policy; time is not limited, allocated, or accrued
  • 16 paid holidays throughout the year
  • Generous parental leave and new parent transition program
  • Tuition reimbursement
  • Corporate gift matching program

Set Yourself Apart With:

  • You’re fascinated with new technology and see all its possibilities
  • You have a firm belief and understanding of new ways of working including agile, experience centricity, product mindset, and modern engineering
  • You’re eager to help others understand the potential of blurring the lines between business, IT, digital and marketing
  • You are collaborative, supportive of your co-workers, willing to support the Publicis Power Of One and other business ideals and principles

Additional Information

Pay Range: $150,000 - $230,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.