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VP, Media Director

Digitas

Digitas

Marketing & Communications
New York, NY, USA
Posted on Friday, June 14, 2024

Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next VP, Media Director, helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

How you’ll strengthen the team:

Our team is looking for someone who can be client facing while simultaneously working with internal departments (creative, strategy, technology) from conception to completion, making creative suggestions and providing input along the way. Beyond that, here’s how you’ll make your mark:

  • Oversee a team responsible for developing multi-channel media plans in accordance with the objectives, strategies and goals communicated by Heartbeat Idea’s roster of top tier clients.
  • Provide vision and leadership to the growing media team, ensuring excellence in execution for our east and west coast clients.
  • A strong, strategic orientation and the ability to translate client’s business needs into innovative media plans.
  • Multi-channel experience in pharma.
  • Strong leadership skills with proven ability to manage and grow a team.
  • A basic understanding of SEM

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

Qualifications

What you’re bringing with you:

Across 10+ years of experience, you’ve built a legit foundation in Media Planning. These are the skills you’ve totally nailed:

  • Innovation and creative problem solving
  • Working knowledge of 3rd party software: specifically, DoubleClick, PRISMA, MRI and the Nielsen suite
  • Ability to uncover, articulate and implement actionable insights
  • Strong negotiation skills
  • Ability to collaborate and work with multiple practices internally.
  • Strong organizational skills and the ability to multi-task in a fast-paced environment
  • Superior communication skills
  • History of providing clients with successful media campaigns
  • Proven leadership qualities and the ability to hire strong support staff
  • Proficiency in Microsoft Excel and PowerPoint
  • Ability to present ideas and gain consensus and support
  • Experience working with Pharmaceutical clients is a must

Additional Information

“Compensation Range: $143,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/26/2024.