If you're looking for a career change or you're in search of talent...

Explore New Job Opportunities Here

Director of Brand Marketing

Digitas

Digitas

Marketing & Communications
Boston, MA, USA
Posted on Saturday, June 15, 2024

Job Description

Role Overview

We are seeking a collaborative and proven Director of Brand Marketing to champion the Epsilon brand across all touchpoints. You will be a critical part of the team that guides the next stage of our brand evolution, developing and executing brand strategies, campaigns, and assets that articulate our holistic story, vision, and purpose. Reporting to the VP of Brand and Communications, you will lead consistency and engagement across all target audiences, internally and externally, as well as manage the brand’s activation across channels and campaigns globally.

The ideal candidate will possess a deep understanding of brand marketing principles and be passionate about brand consistency and storytelling. We are looking for someone with excellent project management skills, an aptitude for building stakeholder and cross-collaborative relationships and strong copywriting skills. Since you’ll be working with cross functional team for execution, you’ll need to balance your collaboration, leadership, and evangelist skills thoughtfully.

Key Responsibilities

  • Promotion of Epsilon Brand: Drive efforts to promote the entirety of the Epsilon brand, emphasizing our core values, mission, and culture, independent of individual products, solutions, verticals, or geographies.
  • Brand Strategy Development: Lead the development of comprehensive brand strategies that align with company objectives and resonate with target audiences.
  • Asset and Campaign Creation: Oversee the creation of brand assets, campaigns, and messaging that effectively communicate our brand story, vision, and purpose.
  • Brand Consistency: Maintain a strong brand consistency across all touchpoints, including positioning, messaging, visual identity, and brand guidelines.
  • Cross-Functional Collaboration: Collaborate with marketing teams and other departments to ensure the effective communication and reflection of the brand in all internal, external, and Groupe materials and campaigns.
  • Performance Monitoring: Monitor and analyze key brand metrics to assess the effectiveness of brand marketing efforts and identify opportunities for improvement. Analyze market trends and competitor activities to identify opportunities and challenges, adjusting the brand marketing strategy as necessary.

Qualifications

  • Bachelor’s degree in marketing, Business Administration, or related field. Experience with Martech, Adtech or Data companies preferred.
  • 10+ years of experience in brand marketing or brand-related Mar Comms, with a focus on developing and implementing brand strategies and campaigns.
  • Proven expertise in B2B AND Tech Marketing.
  • Proven track record of driving brand consistency and awareness across various channels and touchpoints.
  • Strong leadership skills with the ability to inspire and motivate cross-functional teams.
  • Excellent verbal and written communication skills.
  • An ability to build relationships and communicate effectively with senior stakeholders.

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

  • Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
  • Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
  • DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
  • CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

#LI-TG1

REF232173H