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Senior Vice President, Audience Strategy

Digitas

Digitas

New York, NY, USA
Posted on Tuesday, June 18, 2024

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Senior Vice President, Audience will act as an agency leader supporting cross client audience needs. The role demands expertise is how to use user signals to drive business decision which impact client outcomes. You will collaborate across the organization –Brand Experience, Investment, Central Data, Publicis Media teams and Epsilon team – to develop holistic and strategic approaches to translates the client goals and objectives into actionable data applications.

This position requires a highly motivated, technical savvy, analytic thinking, and entrepreneurial person to lead the teams in how to best use data and ad tech to drive client goals.

Role Objectives:

  • Lead clients through launch and manage Audience Platforms (EPC, CDP, TMS) and other data and audience-based technology solutions
  • Guide and drive the use of audience data to impact media strategies based on overall objectives
  • Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients
  • Maintaining knowledge of current Adtech/Martech Ecosystems trends
  • Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.
  • Integrate with the Strategy, Media Investment, and Central Data teams to make data management a central resource for smarter planning
  • Prepare data strategy presentation and drive integration in media plan focused on audience details
  • Build and present to client’s data and technology use case recommendations and performance reports
  • Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
  • Provide thought leadership driving innovation to achieve client needs
  • Serve as a mentor and thought leader to a teams, and be willing to share knowledge and teach expertise to members of the team of cross-functional teams.
  • Exhibit strong analytical, project management, storytelling and communication skills.
  • Other responsibilities as assigned

Qualifications

  • B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field.
  • A minimum of 12 years' experience working with Digital Media, either in consulting (strategic or operational roles), marketing technologies, or digital strategy and buying
  • A minimum of 8 years' experience in a managerial and client facing experience.
  • Strong background in digital work: DSPs, DMPs, CDPs, TMS, first and third-party audience data, OLV cross screen, data and analytics, etc...
  • Experience with digital media, the marketing/advertising industry, and agency work is highly preferred.
  • Experience leveraging audience data (including via syndicated audience resources) to make strategic investment and communication decisions
  • Understanding of research and test design
  • Understanding of current privacy rules and regulations
  • Comfortable presenting to and communicating with executive-level clients, and confidence in communicating complex ideas to both internal and external teams.
  • Ability to service clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

Additional Information

Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/22/2024.

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