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Associate Director, Media Measurement and Reporting

Digitas

Digitas

Marketing & Communications
New York, NY, USA
Posted on Tuesday, June 18, 2024

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Please note that this position requires being in our New York, NY office 3x/week.

Job Description

For this role, you’ll be part of a Global team for one of our most dynamic and exciting clients at the agency.

As an Associate Director, Media Measurement and Reporting, you will report directly into the Global Reporting and Analytics Lead for the account, as well as having a few direct reports (Manager and Analyst Level) on the team. You will be a key member of the Analytics team responsible for campaign analysis & reporting across multiple Global work streams. Working closely with internal teams, including Media, Strategy, Data Governance, TAAG, you will need to understand media strategies and provide analysis to demonstrate the efficiency and effectiveness of paid media campaigns.

This is a relatively front-facing analytics role – The ideal candidate has strong experience in understanding many media analytics concepts and practices, but also as a strong communicator, constantly communicating with their analytics direct reports, as well as global and local agency teams and also client contacts

What You’ll Do:

  • Manage a team of analysts and managers on daily reporting, measurement and analytics tasks
  • Build Global media reporting strategies, measurement frameworks, analytics models & setting measurement KPIs
  • Constant contact & collaboration with local market agency teams to gather media reporting, insights and analysis to then synthesize into a global summary
  • Constant contact & collaboration with global strategy and media teams in development of final client deliverables (strategy plans, data delivery, campaign reporting, measurement plans, etc)
  • Assist local market agency teams with Global measurement and analysis requests
  • Provide actionable insights and recommendations in collaboration with strategy and performance teams
  • Collaborate with other Analytics teams (Advanced Analytics, Data Engineering/Dashboarding, etc) members on data efficiencies and analytics opportunities
  • Perform regular quality assurance/quality control checks to ensure local data sets are processing accurately in Global reporting platform
  • Understanding of how to work large data sets from multiple sources to govern/clean the data

Qualifications

  • 5+ years of experience in Media, Analytics and related fields
  • Foundational knowledge of Media buying/planning/activation
  • Proficient skills using MS Office
    • Excel: Pivot tables, common formulas (Vlookups, IF functions, etc)
    • PowerPoint: Putting together client facing decks (campaign reporting, measurement strategies, etc)
  • Conceptual understanding of many common media analytics & measurement concepts
    • Brand Lift Studies, Site Analytics MMM, Taxonomy Development, Conversion Tagging, TV Attribution, MTA, Creative Testing, etc
  • Hands on experience measuring paid media performance
  • Experience with data processing, governing/cleaning and visualization tools
  • Excellent organizational skills and attention to detail a must
  • Proactive communicator – someone who is comfortable working with many team leads and staying on top of many communications on a day-to-day basis; someone who will proactively ask questions and seek answers
  • An effective communicator – able to write clearly, speak professionally, and translate data analysis into insights that can be acted upon by strategists, planners, and buyers alike
  • Comfort with working with large sets of media data – able to identify discrepancies in data sets. Able to reclassify and/or map values in data to follow custom account classification guidelines
  • Understanding the purpose and value of taxonomies in data

Additional Information

Digitas is an equal opportunity employer.

“Compensation Range: $106,500 - $167,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 07/19/2024.