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Senior Vice President, Brand Experience

Digitas

Digitas

New York, NY, USA
Posted on Tuesday, June 18, 2024

Company Description

At CoLab, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. CoLab uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

As Senior Vice President, Brand Experience you’ll be responsible for generating strategic media initiatives and leading all aspects of media planning for key pharmaceutical client account.

Responsibilities:

  • Responsible for developing, implementing, and executing strategy to define the future direction of Client business.
  • Actively listen to Clients and continually identify opportunities to lead thinking. Team leader for Client interaction fostering positive relationships.
  • Identifies key target insights based on Client brief necessary for formulating communication strategy.
  • Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
  • Effectively communicates and solicits agreement of best opportunities for Client.
  • Ensure the quality of work for all Client deliverables.
  • Serves as key resource for local markets in defining media strategy and media plans.
  • Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management).
  • Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations.
  • Serves as leadership and content development coordinator for all Client presentations.
  • Ability to cross sell interagency products and services.
  • Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation

Qualifications

  • 15+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management.
  • Must have online and offline media experience. Offline experience will be TV, Print, Radio, OOH. Online experience will consist of Display, Search, Social, and Mobile, and Content Marketing.
  • Fluency with Media Tools and solid understanding of Digital Planning tools. Proven experience and success in presenting plans to Client and influencing top level Client decisions.
  • Demonstrated experience in providing support to pharmaceutical and/or life science clients.
  • Ideally, a proven track record of exposure to both Healthcare Professionals (HCP) and Direct-to-Consumer (DTC) sectors within the pharmaceutical industry.
  • Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results.
  • Excellent leadership, management and motivational skills.
  • Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally.
  • Excellent organizational, interpersonal, and quantitative/analytical skills.
  • Strong Client presentation skills and business writing skills.
  • Demonstrated expertise in strategic planning and Client relations.
  • Detail oriented and proven ability to thrive in a fast-paced environment.
  • Critical assessor of talent – builds and motivates high performing teams.
  • Able to direct long range planning and the development of programs to maximize organizational resources.
  • Design and manage projects, resources, stakeholders, participants, and deadlines.
  • High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change

Additional Information

Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/04/2024.

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