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Senior Analyst, Data Intelligence

Digitas

Digitas

IT, Data Science
New York, NY, USA
Posted on Tuesday, June 18, 2024

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

The Sr. Analyst, Data Intelligence is responsible for developing and executing marketing analytic strategies. The Sr. Analyst works across the Data Strategy & Analytics team to propose and implement performance measurement and analytic initiatives, as well as related reporting presentations.

What You'll Do:

  • Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards (future state) with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
  • Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
  • Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages
  • Ensure delivery and integration of conclusions/recommendations and actionable insights
  • As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
  • Identify research and analytics initiatives to support strategy development
  • Create business cases for successful analytics initiatives
  • Design and manage strategic analytic roadmaps for clients
  • Present to clients and prospective clients on results of current projects as well as new business opportunities

Qualifications

  • 3+ years of marketing analytics experience
  • Demonstrated experience in statistical and econometric analysis
  • Marketing agency experience is preferred
  • Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
  • Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
  • Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
  • Fluent in SQL (required), working knowledge of R, SAS, SPSS, or any other advanced analytics software packages (preferred)
  • Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
  • Knowledge and applied experience with marketing strategy and analytics design and delivery
  • Working knowledge of site analytics suites: Google Analytics, Adobe Analytics/SiteCatalyst
  • Strong communication skills including the ability to develop presentations, present insights, and recommendations
  • Ability to work in a flexible, dynamic and fast-paced team environment
  • Proficient in Microsoft PowerPoint, Excel, and Word
  • Proven track record of dealing directly with clients

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2024.