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Manager, Paid Search

Digitas

Digitas

Marketing & Communications
Chicago, IL, USA
Posted on Tuesday, June 18, 2024

Job Description

Overview:
The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiatives.

This position requires a “hands-on” manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

This position is both strategic and tactical in scope and requires the ability to apply detailed paid search knowledge to actionable insights and recommendations. They will assist the Search Associate Director and VP of Investment in driving strategic paid search expertise within the team, as well as helping develop innovative strategies to meet and exceed client business objectives.

Role Objectives:

  • Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
  • Collaborate with direct reports, colleagues, and peers across the organization
  • Collaborate on Quarterly Business Reviews and support ancillary reporting efforts
  • Run weekly team meetings to track progress toward client & team goals
  • Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
  • Draw on previous experiences and use a variety of approaches to identify client needs
  • Partner with clients to ensure their needs are met and their expectations surpassed
  • Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
  • Optimize and manage search campaign performance recommendations for existing campaigns based on reporting and analysis
  • Budget and performance projections for testing new search products, partners, or technology
  • Provide recommendations for using search to support new client objectives or campaigns
  • Conduct monthly client and vendor billing audits
  • Partner with Associate Director to develop processes for improved workflow within Collective and agency partners and vendors
  • Maintain stellar relationships with vendor partners to further advance Collective as a preferred client partner
  • Provide formal training to new team employees
  • Analyze raw performance data and translate campaign results to client-facing summaries that tell a cohesive story

Qualifications

Minimum Qualifications:

  • Bachelor’s degree or higher in marketing, advertising, business or equivalent
  • 3+ years of biddable media management experience with a focus on Search
  • 1+ years working with search platforms with hands-on experience managing and optimizing buys
  • Experience in applying search to brand-building & direct response initiatives
  • Understanding of traditional and interactive media planning elements
  • Strong analytics, organizational, and communication skills
  • Previous leadership/management experience is preferred
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
  • Strong organizational, problem-solving, and communication skills

Additional Information

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