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Field Marketing Manager

Digitas

Digitas

Marketing & Communications
Orlando, FL, USA
Posted on Wednesday, June 19, 2024

Company Description

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.

DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time. Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit. Come join us!

Job Description

This position is primarily responsible for the day-to-day account management of our Toyota Client accounts. This includes managing ongoing program needs such as strategy, creative, reporting and communications, and liaising with our partners and vendors who oversee related aspects of the Client relationship.

Role & Responsibilities

  • Manage DSplus Application(s) and assets for participating Toyota Dealerships
  • Consult Toyota Dealerships on optimizing their platforms and managing their media budgets
  • Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services
  • Analyze client performance (both from reports & direct observation) to determine areas of opportunity for improvement within the fixed operations group at dealerships.
  • Proactively communicate to clients (up to DP/GM levels)
  • Establish and maintain a solid business relationship with dealership personnel
  • Support Field Director and Account Leadership on any and all Regional Client initiatives
  • Understands the key performance indicators (KPI) that leverage the dealer’s business
  • Support Field Director and Account Leadership on any and all Regional Client initiatives
  • Obtain thorough knowledge of the Client’s business and demonstrate an on-going commitment and response to Clients’ needs.
  • As primary Client contact, forge positive relationships with his or her Clients through consistent contact and diligent client service – which will include weekly travel for in-person meetings with Toyota Dealerships within assigned territory.
  • This person will be required to build solid relations and work effectively with people in other departments to achieve optimal results.

Qualifications

  • 10+ years of Direct Client Management is a must
  • Candidate must reside in Orlando or Jacksonville market area
  • Excellent communication, presentation and customer relationship building skills are a must
  • Advanced knowledge of Computer Systems and Emerging Technology is a must
  • Automotive background and/or direct management of Automotive Accounts/Dealerships is a must. Fixed Operations Experience is a plus, but not required.
  • Knowledge of integrated disciplines (Search Engine Marketing, Social Media, Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus, but not required.
  • Prior experience in digital advertising and programming is a plus, but not required.
  • Prior experience with Google Analytics, Google AdWords, Tableau, Salesforce and Basecamp is a plus, but not required.
  • Display a proactive nature, willingness to always help, and exemplify solid time management skills.
  • Motivated and comfortable working remotely in a home office as well as from the road/field.