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Media Planner



Marketing & Communications
Minneapolis, MN, USA
Posted on Wednesday, June 19, 2024

Company Description

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brands add to peoples’ lives and to culture; they help build ideas in the world, and they leave something behind. See fallon.com for more information and examples of our work.

Fallon strives to ensure diverse perspectives, backgrounds, and experiences are represented—and that everyone feels seen, heard, and has a sense of belonging. Whether that be through recruiting and retaining diverse talent, creating a dialogue around systemic issues and obstacles for diverse individuals, or ensuring our work reflects diverse perspectives, our efforts focus on enacting change through acknowledgment, education, accountability, action, and celebration.

Job Description

The Fallon Digital Media Planner is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity.


This position requires at least two (2) years of prior media planning experience (Assistant Media Planner or Media Planner level). This person should be able to:

  • Develop and execute creative media solutions based on client needs
  • Steward execution of plans, goals, and budgets
  • Understanding of how to build and execute campaigns in a self-serve platform like Meta, Google Ads, programmatic platforms like The Trade Desk, or retail media networks like Walmart Connect
  • Consult industry research and resources to develop rich audience insights to inform plan recommendations
  • Evaluate vendor proposals/working with internal buying teams to facilitate media buys
  • Stay current on industry trends and content
  • Conduct/present pre- and post-buy media analyses
  • Communicate/meet with clients to facilitate development and execution of plans
  • Manage the trafficking of assets
  • Mentor and develop junior team members, and supporting supervisor with day-to-day tasks


  • Proficiency in Word/Excel/PowerPoint/Keynote
  • Strong written and verbal communication skills
  • Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics, etc.)
  • Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (comScore, Pathmatics), and trafficking (DCM)
  • In-platform experience within platforms like Google’s Campaign Manager 360, Meta, TikTok, Snap, X (Twitter), Google Ads, or retail media network platforms (not all required, just an understanding of how to navigate those kinds of systems)

Additional Information

All your information will be kept confidential according to EEO guidelines.