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Associate Director, Product Marketing

Digitas

Digitas

Marketing & Communications, Product
Chicago, IL, USA
Posted on Tuesday, June 25, 2024

Company Description

APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients.

APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions in an increasingly complex media environment.

Clients opt into solutions outside the agency's core services that offer tangible benefits including guaranteed outcomes, and advantageous pricing.

Job Description

Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

The Associate Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX's lines of business. This role will be a strategic partner to senior leadership, working directly with business, Strategy, Sales, and Product leaders to launch and grow PMX products and services.

The ideal candidate will be able to clearly create and articulate the value proposition of highly technical offerings for both internal educational and external marketing purposes. In this capacity, the Associate Director of Product Marketing will help define product strategy, develop compelling value propositions across offerings, co-create thought leadership, and own customer engagement and education in order to grow product adoption and revenue.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Core Responsibilities

The Associate Director of Product Marketing will partner with Leadership, Strategy, Product, and Sales to:

  • Lead the creation of product marketing collateral for each supported product including product positioning, competitive landscape evaluation, market trends analyses, thought leadership, and customer segmentation
  • Design compelling marketing materials to visually convey complex stories to explain complex topics in PowerPoint, infographics, email and one sheets.
  • Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activities
  • Proactively identify needs for ongoing product marketing initiatives for new and current PMX products and services, working with cross-functional partners to meet key product adoption goals and continuously improve product-market fit
  • Design and execute the process to proactively incorporate customer and sales feedback on product marketing collateral and positioning to continuously improve both advocacy for and adoption of products
  • Cultivate deep expertise about our industry, customers, offerings, and the competitive landscape

Qualifications

The successful candidate should have:

  • 5+ years of product marketing or strategy experience with enterprise services or software products
  • Demonstrated knowledge of the media agency, advertising and marketing technology, and data ecosystems
  • Ability to quickly develop a comprehensive understanding of and perspective on new concepts and products, inclusive of both high-level strategy and tactical go-to-market details
  • Expert ability, interest, and experience distilling complex topics for cross-functional and senior leadership audiences into persuasive narratives in the form of both written documents and presentations
  • Strong collaboration, project management, and market research skills

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

REQ # 23-8917