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Director, Content

Digitas

Digitas

New York, NY, USA
Posted on Tuesday, June 25, 2024

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Director of Content creates synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class campaigns for a high-profile account. Furthermore, the Director will utilize their knowledge of content, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.

Must haves include at least 10 years of relevant experience and a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with target audience.

This role is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.

Role Objectives:

  • Valuate and monetize Content offerings across agency and clients
  • Lead pricing & content negotiations with media partners
  • Defines the business and brand opportunity for content programing in client media ecosystems
  • Creates Partnership and comms strategy alongside planning and investment teams to ensure cohesiveness with larger brand/media plans
  • Participate and help lead client brainstorms, guiding ideation with proper strategic insights
  • Work with planning and strategy teams to help write the brief and creative presentation decks for partners
  • In partnership with Investment teams, briefs selected media partners
  • Adds critical insight to partnerships and leads media partner client recommendations
  • Provides client service oversight throughout the process
  • Help to create internal and external facing timelines for all phases of content project development
  • Integrates with the media team to create distribution and optimization strategy
  • Integrates with the investment team to optimize content with investment strategy
  • Develops measurement strategy for partnerships, focusing on by brand KPIs
  • Help develop and enforce departmental protocols and procedures
  • Manage day-to-day team through all aspects of the planning and campaign execution cycle
  • Maintain strong relationships with internal and external client teams, providing thought-leadership and insight for all larger portfolio wide projects (ex. Upfronts)
  • Manage Supervisor and Associate level work ensuring all IOs are correctly completed, and ad serving/trafficking needs are met for content campaigns
  • Oversee budgets, and monthly budgeting exercises led by team Supervisor including actualizations and draft billing

Qualifications

  • Bachelor’s degree or higher in marketing, advertising, business, or equivalent
  • 10+ years of media experience
  • Previous management experience
  • Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
  • Strong understanding of analytics to inform and validate planning and strategy
  • History of identifying media opportunities, presenting them to clients, and executing
  • Experience monitoring and recommending improvements to the entire media planning process
  • Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
  • Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively

Additional Information

Compensation Range: $121,000 - $191,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/06/2024.

All your information will be kept confidential according to EEO guidelines.

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