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Senior Content Associate

Digitas

Digitas

Marketing & Communications
New York, NY, USA
Posted on Tuesday, June 25, 2024

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

  • Content Strategy:
    • Translating client objectives into exceptional strategies, developing programs that effectively communicate a client’s value proposition
    • Building trusted client relationships, keeping them apprised of competitive activity, behavioral shifts, and consumer trends
    • Mastering research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)
    • Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations how to optimize content formats, layouts, CTAs, headlines, etc.
    • Keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing
    • Contributing to the development and documentation of best practices across channels, platforms, and formats

  • Partnerships:
    • Nurturing relationships and leading communications with publishers, social platforms, talent agencies, influencer-creators, designers, filmmakers, writers, etc.
    • Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations
    • Managing pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content
    • Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client
  • Media:
    • Working closely with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges
    • Managing the trafficking and implementation of digital media as well as monitoring campaign delivery

Qualifications

  • 4-year degree and 3-5 years experience in multichannel marketing at either an agency (e.g. in Media Planning), a media company (e.g. Branded Entertainment Division), or similar entity
  • A track record of working on innovative, content-heavy media programs, an understanding of the media planning/trafficking process and fundamental media metrics and calculations
  • Ability to create compelling presentations; technical and design proficiency in both PowerPoint and Keynote
  • Exceptional communication and writing skills—you’re poised, precise, empathetic, and confident in your recommendations
  • Impeccable attention to detail, excellent time management, and the ability to stay organized amidst multiple concurrent projects
  • A can-do attitude, a curious mind, and the motivation to learn

The ideal candidate also will have:

  • An eye for talent and experience managing influencer-led marketing campaigns
  • Proficiency in Excel, Prisma, comScore, Google Campaign Manager
  • Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere Pro

Got the goods? We’d love to hear from you.

Additional Information

Digitas is an equal opportunity employer.

“Compensation Range: $64,500 - $97,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 08/02/2024.