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Supervisor, Paid Social Media Planning and Buying



Marketing & Communications, People & HR, Operations
New York, NY, USA
Posted on Tuesday, June 25, 2024

Company Description

Publicis Media UNIT3C is the leading paid social media center of excellence inside of Publicis Groupe. We provide social marketing expertise across a large portfolio of premier and innovative blue chip clients. As social media continues to explode for brand awareness, engagement and commerce, UNIT3C provides the point of view, innovative recommendations and drives results.

Job Description


The Social Media Supervisor is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.


  • Guide and drive social media strategies for certain client account(s) and help to set overall objectives
  • Develop, plan and execute social test and learns, specifically around social commerce activation
  • Build and maintain relationships with social media publishers and internal agency counterparts
  • Build, maintain and grow client relationships and client business
  • Oversee, author and/or constructively edit and review the writing of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
  • Prepare plan presentations and oversee preparation of social media plan presentation elements
  • Supervise, direct and review the development and implementation of specified social media plans
  • Lead weekly social media meetings with clients and provide insight into weekly online media results
  • Work closely with influencer and content teams on paid activation of custom content
  • Understand and adopt new social media trends and/or processes for clients and for UNIT3C
  • Maintain knowledge of current social media trends and provide training to UNIT3C employees
  • Develop a successful team of social media planners through coaching and mentoring
  • Participate in Publicis / UNIT3C Management Training Programs; using learned leadership skills to develop self and team
  • Other responsibilities, as assigned


  • Reports to VP, Social
  • This position will have 1-2 direct reports



  • Extensive experience working with native social media ad platforms (Facebook, TikTok, Snapchat and Pinterest are priorities) with extensive knowledge in full funnel capabilities and objectives (awareness, traffic and sales)
  • Experience with social commerce capabilities and ad formats across all social platforms. Experience with commerce tracking capabilities, such as Amazon Attribution, a plus
  • Experience with campaign management/ad serving technology (i.e. Double Click, Double Verify, Google Analytics, etc.)
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint)
  • Advanced skills in Excel (pivot tables and macros)
  • Experience analyzing social data and market research
  • Strong leadership and managerial skills, guiding the junior staff
  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
  • Strong time-management and organizational skills
  • Strong communication and negotiation skills
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Experience managing multiple, competing priorities, duties and/or projects


  • Bachelor’s degree
  • 3+ years of social media planning and buying experience, preferably at an advertising or media agency

Additional Information

Compensation Range: $70,000 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/30/2024.

All your information will be kept confidential according to EEO guidelines