If you're looking for a career change or you're in search of talent...

Explore New Job Opportunities Here

Associate Director, Media Data Stewardship

Digitas

Digitas

Marketing & Communications
New York, NY, USA
Posted on Wednesday, June 26, 2024

Company Description

Who is Starcom:
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, Warner Brothers, McDonald's, Novartis, Samsung, Visa and more.

Job Description

What You’ll Do:
The Associate Director, Data Stewardship is responsible for ongoing data validation within the Marketing Intelligence organization at Warner Brothers. You’ll be developing and using QA tools, dashboards, and queries to support a reliable and accurate data ecosystem. You will lead and coordinates data validation work between the Starcom, various business units within the client, and relevant vendors who provide the data.

The Associate Director works with a variety of data platforms and understands Warner Brothers database systems, data needs, and workflows to monitor data quality, diagnose issues, and improve process efficiency. The ability to problem solve and work well with various internal agency and external client teams is a critical aspect of this role.

This role provides the opportunity to work on-site, directly with the client where you will create and maintain processes with vendors and internal stakeholders. You’ll be hands-on with data from a variety of MarTech (Marketing Technology) platforms that feed the data ecosystem and working with industry-leading technology in the data space.

Responsibilities:

  • Oversee data health and monitor data quality for the organization’s marketing data
    • Monitoring and troubleshooting data consistency across all platforms and business units
    • Provide Data QA throughout the life of marketing campaigns and measurement tools
    • Utilize internal QA tools and dashboards to support frontend data validation efforts
  • Develop processes to ensure data integrity and implement across all business units
    • Maintain a strong understanding of the systems used such as the CM360, Dynata, Neustar
    • Troubleshoot problem pixels and macro issues
    • Coordinate operations processes between agency (Starcom) and various business units (Warner Brothers)
  • Maintain master metadata tables and reference guides across data sets working closely with internal QA engineers
  • Create and maintain processes with marketing teams to validate campaign settings
  • Create and maintain data export and import workflows with relevant industry partners and technology providers
  • Coordinate with internal and external stakeholders to address root cause of issues, improving data quality with upstream process enhancements, education, and stakeholder partnership

Qualifications

Qualifications:

  • Educational background in information systems management, statistics, computer science, economics, or business degrees preferred
  • 5+ years of related professional experience
  • Experience with cloud data platforms (Snowflake, AWS, Azure)
  • Experience with data visualization tools (Datorama, Looker, Tableau)
  • Hands-on experience manipulating, accessing, and evaluating data from various data sources and environments
  • Ability to work independently (proactive) and collaboratively with diverse groups
  • Excellent verbal and written communication skills
  • Technical proficiency in Microsoft Office Suite with heavy focus on Excel and macros
  • Technical proficiency in database management
  • Knowledge of Marketing Technology (MarTech) space and experience with platforms like ad servers, attribution tools, and marketing measurement vendors
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Willingness to learn and create solutions that challenge the status quo
  • Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
  • A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
  • Strong attention to detail

Additional Information

Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $106,500- $167,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/20/2024.