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Director, Data Intelligence

Digitas

Digitas

Data Science
Chicago, IL, USA
Posted on Thursday, June 27, 2024

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Job Description

Overview

The Data Intelligence Team is a centralized team within Publicis Media focused on driving growth and efficiency of research and analytics solutions. We are looking for a dynamic leader to help innovate and pilot new analytics solutions. This person will promote the collection/organization of best practices and pilot emerging methodologies/tools to elevate our data intelligence offerings. The ideal candidate should have a record of accomplishment influencing stakeholders in a matrixed environment, a strong learning orientation, and a passion for applying new analytics techniques to solve a variety of marketing and media problems.

What you will do

As a Director, you will work under the guidance of the SVP of Global Data Intelligence to develop analytics solutions that solve client challenges in marketing investment and communication. This role will engage with cross-functional teams across the globe and work on the full range of analytics practices, including emerging analytics methodologies and client applications.

More specifically, the selected candidate will :

  • Serve in a client-facing capacity, consulting with clients to evaluate their measurement maturity and recommend best-in-class solutions; activities may include conducting stakeholder interviews, leading workshops, summarizing learnings, and providing recommendations to elevate clients' measurement and analytics solutions.
  • Act as the liaison between market analytics SMEs and contribute to defining the enterprise data and analytics roadmap, which will scale across different industries and geographic locations.
  • Collaborate with colleagues to evaluate the evolving data analytics landscape and assist clients and agency teams in identifying and adopting emerging analytics solutions that solve business problems.
  • Consult with agency teams to increase adoption of best-in-class analytics and measurement solutions, with a focus on Publicis OS.
  • Deliver POVs and thought leadership content on topics around measurement, AI/ML, and analytics for both the agency and clients. Lead the publication of the Publicis Analytics Newsletter by collaborating with Publicis measurement SMEs across the globe.
  • Support client leads and new business teams in defining a go-to-market strategy for analytics solutions to drive agency growth and support RFI/RFP responses.
  • Facilitate collaboration within the Publicis Data Intelligence community; actively participate in global data intelligence monthly calls and lead SME group discussions
  • Undertake other projects as required by leadership.

Qualifications

  • 10+ years of experience in analytics or data strategy within an advertising agency, management consulting, ad tech company or a similar role on the client side
  • Demonstrated experience in econometric methodology and time-series modeling techniques required; knowledge of AIML principles and modern statistical methods strongly desired.
  • Experience with measurement solutions such as MMM, MTA and experimental design, with an understanding of their applications.
  • Ability to manage multiple projects and thrive in an ambiguous environment.
  • Learning mindset and passion to keep abreast of rapidly changing media and analytics landscape.
  • Ability to communicate with, collaborate and influence others in different countries and with different cultural backgrounds.
  • Superior oral and written communication skills, experienced in engaging with clients' senior leadership on a regular basis.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

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