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Planner, Strategy

Digitas

Digitas

Atlanta, GA, USA
Posted on Thursday, June 27, 2024

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.

Role Objectives:

  • Responsible for contributing to the development of and executing strategy for the functional area
  • Develop media strategy and recommendations under supervisor guidance
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
  • Prepare flowcharts and budgets for media plan development and maintenance
  • Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
  • Review and verify media buys to ensure proper execution
  • Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 1+ years of experience in media planning/strategy
  • Agency experience working on local-focused strategy highly preferred
  • Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
  • Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
  • Demonstrate ability to learn new propriety software and processes quickly and proficiently
  • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
  • Meet client and internal deadlines and obligations
  • Manage projects, resources, stakeholders, and participants
  • Be a resource to others in the resolution of complex problems/issues

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $46,500 - $62,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/16/2024