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Media Associate

Digitas

Digitas

Marketing & Communications
Miami, FL, USA
Posted on Thursday, June 27, 2024

Company Description

The role of the Media Associate is to be the day-to-day steward on of a client’s media and communications needs. The Associate is required to develop strong knowledge of the client’s business and apply their understanding of media and consumer media consumption habits in order to help deliver the client’s objectives. The Associate will work closely with the Media Supervisor in the development and communication of all media and communication recommendations.

Job Description

  • Learn and complete required agency training courses offered by managers, vendors and online modules related to media, research, media billing and personal skills development.
  • Master the full-range of media systems required for the role, including planning and billing.
  • Evidence strong understanding of media planning and buying fundamentals, including terminology and mathematical formulas, required to planning and buying of offline and digital media.
  • Maintain and manage assigned projects and manage internal team communication on timely/consistent basis
  • Demonstrate proficiency with a client’s media planning and billing processes and maintain positive relationships with vendors and co-workers who support the media billing function (e.g. internal accounting and vendor sales departments)
  • Maximize the use of agency resources to tools to gather and analyze research to support recommendations
  • Demonstrate initiative by identifying ways to improve the work product
  • Serve as a primary point of contact for client’s (Associate Brand Manager level) day-to-day requests
  • Work in partnership with our local operations, as needed, to deliver against client needs
  • Support local teams by helping to answer their questions and by sharing best practices and cases studies from other markets
  • Ensure that client relationships continue to be strengthened by the quality of deliverables and client satisfaction with the work.
  • Learn the agency’s scope-of-work required by the client and understand how the Media Associate role contributes to the expected deliverables.
  • Understand the metrics in annual agency evaluations and the action plans in place to improve performance
  • Maintain an in-depth knowledge of a client’s business, both from a current situation and historical perspective
  • Actively listen to clients and help identify opportunities
  • Deliver consistent high-quality work
  • Be recognized as a source of information for clients particularly related to the daily stewardship of their media budgets.
  • Develop a strong understanding of media research resources, including its capabilities and limitations
  • Consistently able to articulate company and group mission as well as group goals and individual goals.
  • Embody the agency’s values in work and collaborative efforts
  • Ensure participation in every step of the performance assessment process

Qualifications

  • Bachelor’s degree from a four-year college or university
  • Excel proficient
  • Strong organizational skills
  • Detail-oriented
  • Excellent written and verbal communication skills
  • Ability to actively participate and eventually lead telephone and skype-based meetings
  • Bilingual, English and Spanish
  • Ability to prioritize and organize projects for self to meet internal and external deadlines
  • Digitally savvy; an active internet and mobile user
  • Demonstrate initiative and desire for learning, with ongoing interest in understanding emerging trends in media, marketing and communications
  • Collaborative approach and willingness to contribute to teamwork
  • Demonstrate leadership skills and growth potential for future supervisory roles
  • One year of media/communications planning experience (Beneficial but not mandatory)

Additional Information

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Featured benefits:

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 401(k)
  • Tuition assistance