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Analyst, Media Technology



Marketing & Communications, IT
New York, NY, USA
Posted on Friday, June 28, 2024

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

To help with this, we’re looking for an outstanding Analyst to drive that transformation in our Media Technology group – someone with unwavering attention to detail who can support and ensure timely and accurate execution of digital advertising campaign deliverables.

Sound like you? Read on.

What you’ll do:

As an Analyst in Media Technology, you’ll manage Web-marketing campaign execution, quality assurance, and daily trafficking tasks for online ad campaigns.

You’ll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns. Day to day, your role will include:

  • Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
  • Uploading creative elements and mapping according to traffic instructions into an Ad Server
  • Generating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended plan
  • Confirming quality of all campaign elements – you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly
  • Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery
  • Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions
  • Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)
  • Keeping a pulse on industry news & innovations – you’ll attend and participate in presentations from vendors
  • Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed


  • Four years of college education and one to three summers of internship experience (preferably at a communications-related company, and ideally at a creative agency)
  • Computer skills that make the old guys envious, as well as an intuitive understand of the digital tools that are reshaping the media and advertising world everyday
  • Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
  • Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful and kind
  • Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
  • A love of media – and the motivation to learn everything you can and get better at everything you do

Got what it takes? We’d love to hear from you.

Additional Information

Digitas is an equal opportunity employer.

“Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 8/1/2024.