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Campaign Manager, Search

Digitas

Digitas

Chicago, IL, USA
Posted on Friday, June 28, 2024

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

The Campaign Manager, Search is responsible for leading the day to day management of clients’ paid search campaigns, implementing search strategy and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

  • Responsible for the planning & execution of paid search campaigns from start to finish, including the development, management, optimization, and reporting of paid search campaigns
  • Conduct keyword research and forecasts to contribute to strategy and annual planning
  • Develop strong working relationships with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
  • Ensure client deliverables and recommendations are accurate, sound, and viable
  • Effectively monitor and manage keyword strategies, ad copy builds, campaign budgets, pacing, and bid adjustments
  • Provide excellent communication and recommendations to clients such as clear, concise, and meaningful insights in performance recaps
  • Command data analysis of key Search metrics (e.g. CPC, CTR, SOV, ROAS, etc.) to identify, recommend, and implement changes for increasing the performance of client Search programs
  • Manage budgeting, forecasting, billing, and invoicing in Prisma

Qualifications

  • Bachelor’s degree, concentration in business, marketing, or advertising preferred
  • 1-2 years of hands on experience managing paid search & shopping campaigns, client or agency side in the Retail industry preferred
  • Proficiency in Google Ads & Bing Ads, including Shopping Ads & Performance Max
  • Experience with a bid mangement tool such as Search Ads 360 preferred
  • Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel
  • Demonstrated problem solving, organization, and project management skills
  • Ability to work independently and balance multiple tasks
  • High attention to detail and the ability to move at an agile pace

Additional Information

All your information will be kept confidential according to EEO guidelines.

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