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Senior Associate, Strategy

Digitas

Digitas

Philadelphia, PA, USA
Posted on Saturday, June 29, 2024

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The Senior Associate, Strategy asists the Strategy team in selecting media channelsand programs based on the established strategic media approach. They are responsible for the accuracy of the media plan Flowchart, Creative Asset Tracker, and TrafficWorkbooks. You will report to either the Supervisor, Strategy or the Associate Director, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

  • You will support the strategy team and learn how to manage the media planning process from start to finish
  • You will bring financial management skills
  • You will be assigned either to one or multiple client accounts and will learn how to transition between them
  • You will begin to have a foundational understanding of the role of media channels in a plan
  • Your goal in this role is to reach an expertise in different media research tools and software
  • You will bring a basic knowledge of competitive marketplace and how to pull that data
  • You will work with cross capability teams
  • You will pull audience and competitive data
  • You will collect updates and present internal status to the team
  • You will update media Flowcharts to match financial documents
  • You will create and maintain Creative Asset Trackers and developing actuate Traffic Workbooks
  • You will begin to pro-actively identify and resolve issues

Qualifications

  • 2+ years media planning experience
  • 1+ years experience using Excel (can maintain complex spreadsheets)
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)

#LI-Hybrid