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Programmatic Campaign Manager - Media

Digitas

Digitas

Marketing & Communications
New York, NY, USA
Posted on Saturday, June 29, 2024

Company Description

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview:

The Programmatic Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute.

Role Objectives:

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign

  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

  • Oversight of larger and more strategic accounts and client relationships

  • Develop, grow, and maintain relationships with programmatic customers through exceptional client service

  • Formulate proposals for new client opportunities

  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

  • Partner with Analytics team on campaign measurement reporting and insights generation

  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

  • Work with media partners to ensure accurate platform implementation

  • Troubleshoot issues on all pre-production and live campaigns

  • Oversee campaign QA process

  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

  • Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns

  • Attend client meetings, as needed

  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

  • 3+ years of experience in bid management, campaign management/optimization, or digital media operations

  • Client facing experience with the ability to identify risks and effectively manage through issues

  • Understanding of traditional and interactive media planning elements

  • Proficiency in Microsoft Office solutions

  • Strong analytical thinking and mathematical skills

  • Excellent communication and writing skills

  • Strong project management skills

  • Strong desire to contribute to a team

  • 3+ years of experience in bid management, campaign management/optimization, or digital media operations

  • Client facing experience with the ability to identify risks and effectively manage through issues

  • Understanding of traditional and interactive media planning elements

  • Proficiency in Microsoft Office solutions

  • Strong analytical thinking and mathematical skills

  • Excellent communication and writing skills

  • Strong project management skills

  • Strong desire to contribute to a team

Additional Information

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000-$110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/27/2024.

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