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Planner, Strategy

Digitas

Digitas

Atlanta, GA, USA
Posted on Saturday, June 29, 2024

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

    Job Description

    We are currently looking for a Planner, Planning Excellence to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the execution and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Planning Excellence.

    Role Objectives:

    • Responsible for contributing to the creation, maintenance, and execution of media plans for the functional area
    • Coordinate between Strategy and Buying teams to ensure precise execution of campaigns
    • Create, manage, and update client authorizations for all buys
    • Maintain stewardship of reports using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
    • Prepare flowcharts or media plan development and maintenance
    • Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
    • Find ways to standardize processes across multiple clients and provide planning fundamentals

    Qualifications

    • B.A. or B.S., preferably in Marketing, Advertising, or related field
    • 1+ years of experience in media planning/strategy
    • Agency experience highly preferred
    • Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
    • Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
    • Demonstrate ability to learn new propriety software and processes quickly and proficiently
    • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
    • Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
    • Meet client and internal deadlines and obligations
    • Manage projects, resources, stakeholders, and participants
    • Be a resource to others in the resolution of complex problems/issues

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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