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Director, HCP Strategy

Digitas

Digitas

Philadelphia, PA, USA
Posted on Tuesday, July 2, 2024

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The Director, Strategy defines daily functional management of client needs and lead the day to day work of the Strategy team. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

  • You will serve as one of the critical client leads overseeing the media strategy
  • You will possess in-depth understanding of the role of media channels in a plan
  • You will further develop your expertise in different media research tools
  • You will provide support the VP, Strategy and other senior leaders in the planning
  • You will manage a team of direct and a larger team of indirect reports managing them in:

Onboarding

Performance Management'

Provide training processes and tools

Manage and delegate team workload

Coach team to achieve client and agency requests

  • You will manage multiple accounts and will transition between them conducting the
  • following activities:
  • You will be accountable to the team's deliverables and outcomes
  • You will provide the initial feedback on media strategies, timelines, and
  • deliverables in partnership with other teams
  • You will provide input to client to help shape their marketing priorities
  • You will develop a daily relationship with appropriate clients on assigned brands
  • You will oversee overall media strategy, approach, and plan on each account
  • You will manage the media channel mix and initial budget allocation & rationale
  • You will represent the interests of other capability teams in client and agency
  • partner meetings
  • You will collaborate with internal leaders to ensure strategic agreement of deliverables
  • with client needs
  • Push for continuous improvement of self, team, and client deliverables
  • You will be responsible for organic growth efforts on your account and may be asked to
  • assist in new business efforts

Qualifications

  • HCP experience required
  • 7-8+ years media planning experience·
  • 3+ years management experience
  • 2+ year of cross-channel media planning experience·
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)·
  • 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)

#LI-Hybrid

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.