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Associate Director, Brand Experience

Digitas

Digitas

New York, NY, USA
Posted on Tuesday, July 2, 2024

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Associate Director, Brand Experience manages the strategy and digital planning process for assigned clients. The Associate Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team while also playing an active “hands-on” role in the deployment of strategic plans. They should also be fiscally accountable to Collective ensuring proper budget management and identifying upside revenue potential for the agency.

Role Objectives:

  • Strong leadership presence and client management skills. Leads thinking to inspire innovative solutions, creativity and a proactive approach.
  • Digital mindset/fluency and an insatiable curiosity.
  • Flexibility and agility to manage complex processes.
  • Embodies Collectives values and cultivates them among team members.
  • Ensure the team delivers sound strategic plan recommendations based on clear understanding of client objectives.
  • Maintain an in-depth knowledge of client businesses with a focus on upstream initiatives.
  • Expert command of Media Research resources, capabilities and limitations. Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners).
  • Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process.
  • Thorough knowledge of marketing and communications. Excellent written and verbal communication skills; solid presentation skills. Authoritative, leadership presence.
  • Ability to prioritize and organize issues/projects for self and staff. Moderate travel

Qualifications

  • Bachelor's Degree, concentration in Advertising, Marketing, Business Administration, or Communications preferred; MBA is an added bonus.
  • 8+ years of Digital Media Planning, Buying, and Management experience in progressive levels of responsibility.
  • Holistic media strategy, planning, implementation and reporting
  • Knowledge of media planning systems such as Mediatools
  • Budget management – actualizing, forecasting, etc
  • Demonstrated business acumen and a track record of success in the media services profession.
  • Strategic thinker, seeing the bigger picture, with ability to analyze everything and think critically when solving problems to come up with unconventional solutions.
  • Ability to establish and manage P&L statement. Previous leadership and team management.
  • Ability to build great relationships with clients, vendors, and reps. History of negotiating to get the job done right and track record of success in Media

Additional Information

Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/13/2024.

All your information will be kept confidential according to EEO guidelines.

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