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Media Mix Modeling Product Manager



Marketing & Communications, Product
New York, NY, USA
Posted on Tuesday, July 2, 2024

Company Description

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

We are seeking an experienced Senior Product Manager to own and manage products part of our Media Mix Modelling solution (collect, model, analyze, optimize) that is powering the Publicis Operating System.You will report to our Vice President, Product Management for Media Mix Modelling Solutions.

If you are an experienced product manager with hands on experience in media mix modelling, a passion for building data-driven products at scale and a track record of success in product management, continue reading.


  • Develop, define and maintain the product roadmap
  • Understand the critical problems and pain points our users have to perform their key tasks and activities during media mix modelling
  • Manage competing priorities across market/sales needs, user requirements, engineering/platform tech debt.
  • Generate detailed user stories, acceptance criteria, and supporting documentation required to translate business needs into product features
  • Prioritize product backlog and ensure user stories are groomed ahead of sprint planning
  • Participate in agile scrum ceremonies including daily standups, sprint planning, grooming, demos, and retrospectives
  • Track team velocity and deliver new features every two weeks. Communicate progress or blockers to management
  • Partner with UI/UX team to improve product usability and experience
  • Determine positioning, messaging, and product sales approach as part of the go to market strategy for your product
  • Communicate product updates and roadmap to stakeholders, executives, and users at a regular cadence
  • Partner with Product Marketing to develop product documentation, training content, and sales materials


  • Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
  • 5+ years of related work experience
  • Experience in the field of media mix modelling
  • Experience gathering and documenting business and functional requirements in support of technical product development.
  • Hands-on experience to articulate technical requirements to data engineering and software development teams.
  • Ability to work with UX to define wires/clickable prototypes that convey the product experience we are creating for our users.
  • Practical experience in scrum-based Agile development methodology working with JIRA, Confluence, or equivalent.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Compensation Range: $70,000-110,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

The Company anticipates the application deadline for this job posting will be 08/20/2024.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply