If you're looking for a career change or you're in search of talent...

Explore New Job Opportunities Here

Product Marketing Manager

Digitas

Digitas

Marketing & Communications, Product
New York, NY, USA
Posted on Tuesday, July 2, 2024

Company Description

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

As a Product Marketing Manager, you will lead the charge to connect users with the Publicis Media Technology suite of capabilities.

Product Marketing Managers serve as strategic partners to advance their product journeys in close collaboration with cross-functional teams. You will have a background in cloud technology, data reporting and a firm understanding of data visualization for marketing activities. They are responsible for training and enablement, defining messaging and positioning, creating compelling product collateral, conducting industry research, executing go-to-market strategies, and communicating with senior management and agency stakeholders.

This role is ideal for who is equally comfortable digging "into the weeds" or tailoring messages to a 50,000ft overview based on the audience.

You will report to Director, Product Marketing.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Key Responsibilities:

  • Develop deep expertise in set of products to articulate core value propositions, functionality, and benefits to audiences of varied levels
  • Lead training and enablement activities to onboard new users, explain nuanced functionality and drive continued adoption
  • Evangelize products, solutions and best practices serving as a key ambassador for technology capabilities within Publicis Media
  • Develop robust suite of product content including presentations, user guides, videos, FAQs, and related collateral
  • Collaborate with cross-functional teams (product development, support, program management) to make strategic recommendations on marketing-related activities
  • Distill user feedback and provide actionable recommendations on positioning, messaging, and product development to inform ongoing planning
  • Research industry and competitive landscape synthesizing insights to inform product positioning and wider organization

Qualifications

  • Bachelor's degree or equivalent
  • 3+ years of experience in product marketing or similar role
  • Demonstrated track record of success working with highly technical or complex products as a trusted partner to product teams
  • Experience developing packaging and positioning for data and reporting products, including dashboards and/or data science applications
  • Strong understanding of analytics and data storytelling to bring concepts to life

You'll Stand Out with These Qualifications:

  • Background in data, reporting, analytics, or statistics
  • Enterprise technology or SaaS product marketing experience
  • Advertising or media industry experience
  • Knowledge of Tableau, SQL, and data visualization tools
  • Institute or Product Marketing Alliance certification
  • Passionate about emerging technologies that are shaping the product marketing landscape

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,500 - $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/15/2024.

#LI-Hybrid

Req #24-6628