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Associate Director, Commerce Media

Digitas

Digitas

Marketing & Communications
New York, NY, USA
Posted on Tuesday, July 2, 2024

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

81% of advertisers feel that retail media is “very important,” ranking higher than any other channel in a recent survey held by Skai and Path to Purchase in 2024. Digitas’ world-class Commerce Media team is responsible for all digital media activation in this increasingly addressable and shoppable world, including display, video, mobile, and native ad formats. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.

We’re looking for an outstanding Associate Director- Commerce Media—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

As an Associate Director, you’ll be responsible for oversight of a team of media buyers and all campaign management activities they perform. You will be accountable for ensuring all retail/ commerce best practices are followed by your team and campaigns are set up, managed and operated according to strategic plans. You will also assist in final QA of campaigns prior to launch. You’ll be responsible for identifying opportunities for process improvement and working to implement improved processes with your team. You will be the representative for the RMN Capability with other account leaders and should be able to explain to internal/client leadership complex Commerce media concepts in an easily digestible manner.

Most importantly, you must possess a strong inner drive to bring your knowledge and RMN search and/or Display to a growing team, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact on some of the world’s biggest brands.

Day to day your role includes:

  • Directing and managing the daily workflow of Digitas’ commerce campaigns, including plan development, campaign activation and maintenance, and post-buy recaps
  • Interfacing with media strategy teams to build strategic shopper- focused campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
  • Serving as a true expert and educating internal commerce media teams on the RMN offerings, RMN search or display campaign setup and optimization strategies
  • Supporting in the development of the Commerce Media COE and spreading the Commerce Mindset throughout the entire Agency
  • Assuming accountability and ownership of campaign execution in platforms such as Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo and Citrus for assigned client accounts
  • Building and maintaining strong relationships with commerce media partners
  • Developing and maintaining quality control procedures for campaign implementations
  • Understanding and effectively communicating our agency’s value proposition in the commerce space, as related to the growth of current and prospective agency accounts
  • Monitoring and reporting on campaign performance
  • Participating in forecasting exercises for senior management
  • Embracing and encouraging a culture based on team work, collaboration, and intellectual curiosity

Qualifications

  • Six to nine years of deep experience in RMN display and search media buying
  • Expertise in activating search and/or display campaigns within Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo and Citrus.
  • Experience with RMN campaign management platforms, such as Pacvue or Skai.
  • In depth understanding of media planning and programmatic buying
  • Proven experience with at least three or more years of people management experience, overseeing three or more reports in an account management/client services team
  • Strong fluency with the digital media ecosystem– you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
  • Extensive experience in a client service position or role
  • The ability to organize and manage your work and that of the junior staff on the team
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
  • Solid presentation skills and presenting to key stakeholders or senior leadership with confidence
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas
  • A four-year college degree

Got what it takes? We’d love to hear from you.

Additional Information

Digitas is an equal opportunity employer.

The Company anticipates the application window for this job posting will end 08/02/2024.