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Associate Media Director, Paid Social

Digitas

Digitas

Marketing & Communications
Chicago, IL, USA
Posted on Tuesday, July 2, 2024

Company Description

ABOUT Platform at Publicis Media

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark, Digitas and Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

TRUST: Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT: This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION: True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

POSITION PURPOSE

The Associate Media Director, Social is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.

RESPONSIBILITIES

  • Develop the overarching social media strategies for specific clients
  • Oversee strategic execution, optimization and billing for designated team
  • Build, maintain and grow client relationships and client business
  • Service multiple brands across the Beauty & Retail industry
  • Work across Facebook, TikTok, Pinterest, Instagram, Snapchat, Reddit and other emerging social media platforms to oversee the design, build and management of campaigns
  • Gauge team objectives, challenges and needs by performing regular assessment
  • Maintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, performance, current workflows, and client billings)
  • Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and craft social POV’s
  • Work across internal channels (Strategy, Investment, Analytics teams) on plans
  • Work with external partners, vendors and integrated advertising team
  • Opportunity to participate in new business pitches across verticals
  • Work in alignment with Vice President to ensure growth standards are met and operating margins are maintained
  • Identify resources to allow for both meeting the client’s current needs but also invest for growth
  • Develop, implement and maintain training programs to ensure proper employee education and new hire onboarding

Qualifications

EXPERIENCE

  • Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
  • Experience with direct-to-consumer campaigns
  • Strong ad tech marketing knowledge and proficiency is required
  • Advanced skills in Excel (pivot tables and macros)
  • Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Extensive experience working with native social media ad platforms (Facebook, TikTok, Snapchat and Pinterest are priorities)
  • Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses
  • Proven track record of managing teams with internal and external stakeholders
  • Ability to move fast, be bold and thrive in a dynamic, quickly changing environment
  • Interest in being a part of a start-up division with hands on approach to all phases of the media process.

KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES

  • Experience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify, Google Analytics and social platforms: Facebook, TikTok, Pinterest & Snapchat)
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Experience analyzing data and market research
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
  • Friendly, upbeat demeanor, with strong leadership and managerial skills, guiding the junior staff
  • Must be a self-starter, with strong attention to detail
  • Works well under pressure while communicating to multiple touch points
  • Strong time-management and organizational skills
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Experience managing multiple, competing priorities, duties