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Analyst, Business Intelligence

Digitas

Digitas

IT, Operations, Data Science
New York, NY, USA
Posted on Tuesday, July 2, 2024

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

Job Description

The Analyst of Business Intelligence (hereafter "BI") is exposed to a range of clients, projects and responsibilities. You will work with a team in Strategy, Marketing, Media and Creative to achieve results for our clients.

Qualifications

Main Responsibilities:

While every engagement is unique, typical engagements require execution against the following tasks and deliverables:

  • Work with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns.
  • Develop a working knowledge of client's data sources and maintain regular quality control checks of data for accurate reporting.
  • Track results and provide data interpretation using a variety of digital analytics tools and partners.
  • Help create measurement plans outlining strategy required to assess brand performance.
  • Help collect market research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports.
  • Contribute to competitive analyses and best practice audits.
  • Engage with data partners to prepare data and resolve issues including data inaccuracies or discrepancies.
  • Maintain functional expertise in the following disciplines: database marketing, integrated channel marketing (including web), analytics tools and techniques and other infrastructure requirements.

Qualifications

Education and Experience

  • Bachelor's Degree in Business, Finance, Economics, Statistics, and Marketing
  • 0 -2 years of work experience in marketing, advertising or consulting (healthcare, pharmaceuticals and life sciences experience)
  • Hybrid In office 3 days a week

#LI-Hybrid

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $52.500 - $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.